LISTEN UP

Once you’ve made the investment to make the phone ring, you want to rest assured knowing those perspective new patients become actual new patients. Statistics tell us that approximately 50% of new patient calls go unscheduled. With proper coaching, at least half of those lost calls could be converted to new patients.

Another common issue is unanswered calls. The last thing you want to do is invest money to make the phone ring, but the caller never hears a friendly voice on the end. In fact, they hear no voice. It rings and rings, or goes to voice mail. If your practice is understaffed, or closes during lunch hours, this may be happening in your office. In fact, because of the analysis and monitoring we are doing for clients, we know this is occurring in many dental practices.

Through our call analysis and monitoring software, we help determine peak calling times, missed opportunities with callers, training recommendations and marketing results. At RLM, we offer remote and on-site coaching. We listen to your recorded calls and work closely with team members to attain conversion goals. Our approach is very hands-on.

TAKE AIM

If you’ve ever shot an arrow, dart or firearm, I’m pretty sure you were aiming for a target. If not, you would just be shooting into the air and hitting whatever happened to be in the path … if anything. That is exactly what happens with marketing when you have not determined your target audience and start firing off your marketing. Picture your marketing dollars just floating through the air. No wait, don’t! Let’s not let that happen.

So, how do you determine your target audience? Consider your current patients. Who do you enjoy having as patients in your practice? Why do you enjoy them? Is it because of the type of dentistry they need and want? Is it because they keep their appointments and arrive on time? Is it because they accept treatment more readily? Is it because they appreciate you and your team, and the services you provide? These are some of the initial questions to consider when selecting your target audience. Once you’ve got your target, your marketing campaign can be developed to attract these patients. Sounds easy, right? It really can be, but you must not skip this step. It’s the FIRST step … and the most critical.

When you attract ideal patients to your practice that fit your philosophy, it is a win-win. The patient finds the perfect dental home, and you build your dream practice. Yes!

REPORTS AT YOUR FINGERTIPS (RIGHT ON YOUR DASHBOARD)

Knowing and understanding the results of your marketing efforts is extremely important as you make future marketing decisions. Some efforts will net you a higher return on investment than others. To ensure a successful marketing campaign, knowing your results is critical.

 Having an automated system in place to monitor results will provide the reporting you need to make decisions on how you invest your marketing dollars going forward. Relying on manual monitoring systems is labor intensive and somewhat inconsistent. It can be nerve wracking not knowing what is and is not effective – it can become a guessing game without true analytics. And, who wants to guess when it comes to spending money? In fact, it usually leads to sporadic and unsuccessful marketing campaigns because of lack of confidence in the results.

When you are confident your marketing investment is netting the results you were aiming for, it is easy to make the decision to continue your marketing campaign, and continue to grow your practice in the direction you hoped and planned for.

 With state of the art analytics at our fingertips, we are ready to make marketing decisions easy for you.

SUCCESS BEGINS WITH PATIENT RELATIONSHIPS AND COMMUNICATION

Once you’ve attracted the new patient to your practice and converted them on the phone to an appointment, it’s time to win them over and set your practice apart from the rest. Times may be different now and patient loyalty may not be what it used to be, but there are still many discriminating people who want the best our profession has to offer and they are willing to pay for that level of care. So, how do you win these folks over, gain their confidence and loyalty, and … get them to accept treatment? It begins with relationships.

People like to feel cared about and listened to. They like to know they are important. They want their concerns acknowledged. You can see where this is going, right? It’s about developing a trusting relationship with your patients. If they like you and trust you, you’ve won half the battle. This doesn’t happen when a patient is hurried through the process. The very first appointment with your patient is the opportunity to begin developing their trust in you and your team, thereby laying the groundwork for a successful case presentation in their follow up visit.

Increasing case acceptance and retaining patients will build your ideal practice. It always amazes me how practices have the same number of active patients year after year even though they have a good new patient flow. Maybe too many are flowing out the back door.

We’ll show you how to increase case acceptance and get you on the path to an elevated level of success.